What is WebP, and should you switch to it?
WebP is 25–35% smaller than JPG at the same visual quality and supports transparency. Here is when that matters and when it gets in the way.
Published 1 Aug 2026 by the FlipMyFile team
WebP is the format you probably already have without asking for it. Save an image from most websites today and you get a .webp file — then discover that half the programs on your computer refuse to open it.
What it actually gives you
- Roughly 25–35% smaller than JPG at the same perceived quality on photographs.
- Often 50–80% smaller than PNG on screenshots and flat graphics.
- A full alpha channel, so it does everything PNG does for transparency.
- Animation support, so it can replace GIF at a fraction of the size.
That combination is unusual. Before WebP you had to choose between good photo compression and transparency support; WebP does both.
Why your file manager will not open it
Browser support is not the problem — Chrome, Firefox, Edge and Safari have all handled WebP for years. The gaps are everywhere else: older versions of Photoshop, most print-shop upload forms, plenty of e-commerce back ends, and some phone gallery apps.
So the practical rule is about destination, not quality. Going onto a web page you control? WebP. Going to somebody else, or into a program you do not control? Convert it to JPG first and stop worrying.
What it does for page speed
Images are usually the heaviest thing on a page, and Largest Contentful Paint — one of the metrics Google measures — is very often an image. Cutting a third off your image weight is the single biggest performance win available on most sites, and it takes minutes.
What about AVIF?
AVIF compresses even better than WebP — often another 20% on top. The trade-off is decoding cost: it takes noticeably more processing to display, and support outside browsers is thinner still. For most people WebP is the sensible middle ground today.
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